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Black hat Search engine marketing tries to improve rankings in ways that are disapproved of via the search engines, or require deception. A single black hat technique takes advantage of textual content that may be concealed, either as textual content coloured much like the track record, within an invisible div, or positioned off display. Another approach gives a special web site dependant upon whether the page is becoming requested by a human visitor or a search engine, a technique called cloaking.
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